# Google Analytics

Overview: Connect your Google Analytics account to get deep insights into your website data and user behavior with comprehensive analytics capabilities.

#### Detailed Functions:

Property & Account Management:

* List Properties: View all Google Analytics properties with account names, property IDs, and types
* Account Overview: Access your GA4 properties and Universal Analytics accounts

Traffic & Overview Analytics:

* Get Overview: Comprehensive website overview including traffic summary, real-time data, and user demographics
* Get Trends: Daily traffic patterns with week-over-week changes and historical breakdowns
* Get Top Pages: Most visited pages with page views, users, bounce rate, and session duration

Acquisition & Marketing Analytics:

* Get Acquisition: Traffic sources analysis including organic, paid, direct, referral, and social media
* Get Attribution Analysis: Multi-touch attribution showing first-touch vs last-touch contribution
* Get Geographic Performance: Regional market analysis and engagement patterns

User Behavior & Experience:

* Get User Behavior: Navigation patterns, landing pages, exit pages, and session behavior
* Get User Path Analysis: Advanced user journey analysis and conversion paths
* Get Demographic Segmentation: Audience analysis by age, gender, and interests

E-commerce & Conversion Analytics:

* Get Conversions: Conversion events, revenue tracking, and e-commerce metrics
* Get E-commerce Analysis: Product performance, customer lifetime value, and cart abandonment
* Get User Conversion Prediction: Behavioural patterns and targeting recommendations

Advanced Analytics:

* Get Cohort Retention Analysis: User retention by acquisition source and engagement progression
* Get User Lifetime Value Analysis: Revenue progression and channel comparison
* Get User Churn Prediction: Risk assessment and retention strategy recommendations

Performance & Technical Analytics:

* Get Site Performance: Device comparison, browser performance, and technical optimization
* Get Device Technology Analysis: Mobile vs desktop behavior and technology setup
* Get Content Performance: Content quality scoring and optimization recommendations
* Get Site Search Analysis: Search term analysis and user intent classification

Use Cases:

* "What's our website traffic trend over the last 3 months?"
* "Which marketing channels bring the highest converting users?"
* "Show me our top-performing content and pages"
* "What's the average customer lifetime value by acquisition source?"
* "Which users are at risk of churning this month?"
* "How do mobile users behave differently from desktop users?"
* "What are people searching for on our site?"
* "Which geographic markets should we focus on expanding?"